Posted by: David | Saturday, May 3,2008


It is important to note that personal spaces represent a true microcosm of society. The idea that personal spaces are generated and viewed almost exclusively by lonely teenagers in their bedrooms is inaccurate.

A study done by Caroline Vogt and Stuart Knapman in 2008, during their research, they spoke to many of spaces users, from low-tech mothers maintaining personal spaces to share pictures of their children with friends and family, to business owners successfully using the power of online social networks to sell their products.

“The personal spaces user-base is as varied as the population itself”,Vogt Says.

In the world of technology, new behavior trends are predicted on an almost daily basis, but many predictions are essentially based upon new functionalities offered by new technology such as mobile TV, video calling or interactive news and so on.

By contrast, the rise of personal spaces such as MySpace, Facebook and Windows Live Spaces have been about people and their needs, with technology acting as an enabler. New behaviours have grown in quirky or unexpected ways, there are some example below:


Figure : The relative importance of websites differs by country

(Source: Taiwan News)

In Taiwan a strong sense of etiquette has built up around personal spaces, with friends caught in a continuous cycle of reciprocal commenting on one another’s sites.

In the UK, personal spaces addresses are becoming a new social currency, handed out like business cards in pubs and bars, enabling initial contact with the girls or boys you have your eye on – without the dreaded phone call.



Although online social networking is a global phenomenon, but one thing is for sure, behaviours can differ considerably from one country to the other, driven by key cultural differences. From my point of view, to successfully engage in social networks, marketers need to understand the mindsets and behaviours which are occurring within those individual networks, and think about both the author’s and viewer’s motivations and needs.



  1. Interesting study. Generalisations are always interesting, but often misleading. I note, for example, that the one Brazilian studying this module HATES to post photos on Facebook.

    Are you driven by politeness and etiquette in Taiwan? I’ll leave that for you to comment on.

  2. Before I came to the UK, I don’t know what FACEBOOK is, after my English friends told me this social platform, i start using it. It has become a way to keep in touch with my friends, especially with foreign friends. Users can update their news or information on it. Also, users can create events to invite their friends to attend, even welcome other people who do not know. Surprisingly, although I left school, I still keep in touch with my friends!! Therefore, society can be formed by different way. Networking is one of them, it has become a popular type of social society.

  3. im also a part of social network as well. i have used hi5 and facebook to keep in touch with my families and friends coz im here in uk while they are all in thailand. i really love the function of stats updating because it allows me to know what they are doing or feeling at that time. And now social network becomes more popular and part of or lifes.

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