Comments on: Word of “MOUSE”

By: yeli24

yeli24 — Fri, 16 May 2008 01:14:55 +0000

it make me think the cheeses and mouse book in marketing areas, ‘who’s moving my cheeses? ‘ this is one best seller book in the world for long time, one simple question for big theory in marketing place. i have not reading it, now just felt i really need to read it

By: naytima

naytima — Wed, 23 Apr 2008 02:38:55 +0000

To make an effective marketing strategy, one of the most important tool is WOM as the communication process of WOM can be run by its audiences. Moreover, the advance of technology enhance this process to be strength and enlarge.

However, both positive messages and nagative messages can be spreaded by WOM. Thus, another important task for PR practitioner is to find the ways to control it.

By: Hsien

Hsien — Wed, 23 Apr 2008 00:04:07 +0000

I like this topic which is fitting in this new centry!!
WOM already exist everywhere ,especially in new
generation. This is the most effective way in marketing strategy. However, how to control it and to manage it is more important issue to be taken consideration.

This press is really interesting, i would recommend it for my friend. Cheers, David.

By: Wang Su Wei

Wang Su Wei — Mon, 21 Apr 2008 20:59:32 +0000

Pual

Agree, I think using internet and new technologies to increase the effectiveness of communication for company is unavoidable.

PR people and marketing people not just need to learn how to use and live with that, they also need to learn how to control that.

By: Paul Wang

Paul Wang — Mon, 21 Apr 2008 14:54:27 +0000

Through the invention of information technology, more and more applications have shaped new ways of marketing. This word-of-mouse is this kind of new application.

Of course, this kind of new application should combine with firm’s strategic and other marketing tools. But I believe this methodology can increase the effectiveness of marketing.

By: Wang Su Wei

Wang Su Wei — Sun, 20 Apr 2008 23:56:34 +0000

Bentale:

I think today“Word-of-MOUSE”is much more stronger and powerful than traditional “word-of-mouth” because of techology.

“Word-of-MOUSE” is more easy, efficiency and infinite. However, theoretically they are the same, one message pass to other by people.

Now I think the most difficult part for online WOM is not to reach the target audience, is how to stop the message, because it going too fast and usually out of control.

And I am very happy you like my post and blog. Thanks!

By: bentale

bentale — Sun, 20 Apr 2008 23:00:44 +0000

from above of your mentioned points…
viral marketing is much more than creating buzz word also beyond the classic ways of marketing mix.

it seem like “word-of-MOUSE” is used as a metaphor for how the PR or Marketing people should realise people and communities in cybersphere.

btw. i like the way u create the topic, it always interesting me as well as it contains lots more good ideas and information.