Public relations (PR) is often confused to me with advertising, merchandising, promotion, or any of a dozen other buzz words in the marketing communications vocabulary. Now I just begin to study this area and starting to know the power of public relations is much more than that……..

In 1976, Rex Harlow scoured through 472 definitions of public relations and come out with this, “Public Relations is a distinctive management function which establish and maintain mutual lines of communication, understanding, acceptance and co-operation between an organization and its publics.”(Theaker, A. 2004) 

It would seem to me, “Public Relations” is about doing something newsworthy that you want to communicate, and then telling your audience what you have done. And, that is a field devoted to the study and development of communication in nowadays society. It has always been with us, in some form or another. Wherever people have sought to understand and improve the ways in which they communicate.